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The Black-eyed peas were voted as the most corporate band in America in 2010. This music band has been a spokesperson for many products.

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Reason for being chosen to endorse various products is because they have a global fan base. In this case, most people in the world get to view promos and adverts. The group has a feel of the various ethnic groups as members of the band come from different ethnical groups.

The band gives careful thought to its marketing strategies taking calculated steps (Sanna 2008).

The Black Eyed Peas has promoted Pepsi, Honda, Apple, and other products.

Black eyed peas first album

This group has created strong party anthems with powerful dance beats, special effects, and repetition, making the adverts memorable, captivating, and attractive to their fans. The group has been able to capture a large target group.

The Black-eyed peas have been able to appeal to both kids, the old, and